LTV Talks with Karan
Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.
Jaunākā epizode
#32: What can brands learn from Content creators? Engaging at scale, building loyalty through content with Ines Lee (Founder @ Seni Studios) (23.09.2025)
Iepriekšējās epizodes
- #31: Building an AI Data Engineer for Lifecycle Marketers - What Can an AI Data Agent Actually Do for Lifecycle Marketing - Ishan Rakshit (Co-founder @ Sortment | Forbes 30u30)
- #30: How to Structure and Apply Cognitive Biases to Improve User Metrics with Angèle Lenglemetz (Product @ Cleo AI, ex-Wise)
- #29 Bridging CRM & Data: Measuring Impact, ROI on your CRM Investment, Avoiding Pitfalls, and Building a Smarter Retention Strategy with Dr. Tim Wiegels (ex-VP Data at FreeNow)
- #28:Challenges of lifecycle marketing, the significance of personalization, and strategies for maximizing impact while minimizing effort with Sundar Swaminathan (ExperiMENTAL, ex-Uber)
- #27: Mastering User Retention Playbook with Google's NotebookLM Audio Overview
- #26: Insights on monetising subscriptions, Importance of focusing on fundamentals, Experimentation mistakes & more with ex-Growth Lead at Codeacademy - Daniel Layfield (Founder @ Subscription Index)
- #25: How to make reporting work for CRM teams. The Importance of regular check-ins & sharing of results. Connecting business outcomes with CRM campaigns with Giulia Penna (Director of Growth @ Clue)
- #24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.
- #23: Allison Bryant - Senior Lifecycle Manager at 10 percent Happier: Scaling up from a 1-person CRM team - experiences with prioritisation, setting expectations and proving impact.
- #22: Janet Mao (Senior Product Manager) - A Product Manager's confessions, challenges, learnings & observations collaborating with a CRM team to drive business objectives.
- #21: Annalize van Deijl (Head of CRM at Mr. D Foods) How do you get into CRM, why is it so hard to develop and hire CRM talent? The role of data, tech, ops, user psychology, strategic CRM thinking
- #20: Monetisation for subscription apps, using ML & Al for innovation & monetisation, building a subscription package with Lana Dubinsky (Product Advisor)
- #19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)
- #18: [Conference Talk]: Crafting Reward Programs via Advanced CRM - How we Increased Subscriber Engagement by 300% at App Promotion Summit (San Francisco)
- #17: Misconceptions about CRM & Lifecycle Marketing with Nina Pollex (Senior Director of CRM at Paramount)
- #16: Accelerating CRM and customer data projects: faster time-to-value & better business outcomes - lessons from Thierry Sequeira (CEO of Massive Rocket, leading global Braze Consultancy.
- #15: Insights that subscription app developers should focus on, how to get to key insights for your business without the fuss with Dara Hizveren (Chief Builder at Madduck Insights)
- #14: Journey from Junior to Head of CRM Europe, CRM training & mentorship, CRM onboarding & rebranding projects at Delivery Hero with Tobias Lüder (Head of CRM, Europe at Delivery Hero)
- #13 CRM for fintech - Building trust with users, team setup, challenges & opportunities with Andrei Dinca (CRM Lead @ Wise)
- #12: The guide to subscription management and growth for mobile apps with Michael (CEO @ Qonversion IO)
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